Toyota’s Upgrade Kits Keep Older GR Corollas Up to Date
Image credit: https://global.toyota/en/newsroom When most carmakers release a new model, older versions quickly get left in the dust. Buyers who supported the brand early on are often told to upgrade to the latest model if they want new features or performance. But Toyota is rewriting that script. With the GR Corolla, Toyota is proving that loyalty matters. Instead of making existing owners feel outdated, Toyota is offering real performance upgrades that can be retrofitted to earlier models. This is a refreshing approach in a market where carmakers often push you to trade in rather than upgrade. The Philosophy Behind Toyota’s Decision Toyota Chairman Akio Toyoda, also known by his racing pseudonym “Morizo,” has been a driving force behind the GR...