Suzuki Unveils a Bold New Emblem: A Fresh Look for the Future of Mobility
A Symbol of Change and Commitment After more than two decades, Suzuki has redesigned the emblem that represents its vehicles and corporate identity. This update is more than a visual refresh; it signals a renewed commitment to customers, innovation, and sustainability. The iconic “S” remains at the heart of Suzuki’s identity, but the design now embraces a modern, flat aesthetic suitable for the digital era. It also reflects Suzuki’s corporate slogan, “By Your Side,” highlighting the company’s focus on building mobility solutions that are closely connected to people’s daily lives. This emblem change comes at a pivotal moment as Suzuki seeks to combine tradition with forward-looking innovation, creating products that are both environmentally conscious and technologically advanced. Why Suzuki Changed...