In today’s fast-evolving automotive landscape, selling vehicles isn't just about horsepower and sleek design it's about how well you support the customer after the sale. With more people expecting frictionless, responsive, and personalized service, customer support is quickly becoming the backbone of brand loyalty. A recent Accenture report confirms this: 92% of automotive dealers believe customer experience (CX) is a key driver of future success. On the flip side, 46% of customers are willing to switch to a different OEM (Original Equipment Manufacturer) for better service. This isn’t just a red flag it’s a roadmap to where the industry must go. Let’s unpack the real challenges and solutions through the lens of real-world case studies and examples. 1. The Digital...
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